My professional experiences below showcase my ability to bring ideas to life, whether it’s creating MVPs from scratch or launching brand-new projects within established companies. From initial concept to building and leading teams around these initiatives, I have consistently delivered results that drive impact. While these examples highlight my capabilities in professional settings, my personal projects offer an even deeper glimpse into my creativity and passions.
HSBC Auto Finance • Senior Business Information Analyst • 2007 – 2008
I initially applied for a "programmer" position at HSBC Auto Finance, but my official title was "Senior Business Information Analyst" within the Marketing Research Analytics group. The group's primary mission was to provide research analytics for the company, which involved extensive ad-hoc reporting, data warehouse access, and report creation. A significant project I contributed to was the segmentation initiative, where the company recognized that auto dealers in their network required tailored approaches. This led to the development of a dealer segmentation system, which eventually evolved into a comprehensive dealer management system, similar to a CRM. The dealer management system was so successful that the company transitioned away from Salesforce in favor of this new system. During my tenure at HSBC, I received both the Gazelle and Excellence awards for my contributions. Unfortunately, HSBC decided to exit the U.S. auto finance market. However, I was fortunate to secure a new position before the company’s closure.
Dealer Segmentation: Created dealer channel CRM (Customer Relationship Management) system to execute market segmentation and resource planning strategies. Provided Blackberry interface for sales force in the field. Completed data migration from salesforce.com and older systems. Results: Reached active employee user base of 400+. Over 13,000 dealer contacts are collected and segmented. More than 15,000 calls and 70,000 visits have been recorded.
Business Intelligence: Introduced new technologies for reporting infrastructure. Created and enhanced 20+ business intelligence reports for effective performance management and process optimization. Analyzed loan price elasticity using neural networks.
Opportunity Assessment: Developed a system to manage Six Sigma projects for continuous improvement efforts and evaluate new ideas. 60+ ideas are analyzed. Approved projects estimated more than $300 million increase in revenue.
Technologies: Perl, JavaScript, OWC, VBA, C#, SAS, R, Oracle, DB2, MySQL, Solaris, AS/400, OS/390, TSO, ISPF, Lotus Notes.
